By (author): Malcolm Tilsed
Peter had a great product. It was designed for a market that was growing fast and demand for it was good. There was very little competition and the product offered high quality at a reasonable price. It should have made him a millionaire, but when Malcolm first met him Peter was nearly bankrupt.
But why? How could that be? Everyone who saw his product loved it.
The problem was that most people had no idea it even existed. And it happens all the time. Many businesses fail through lack of customers. It’s not that their product or service is poor, it’s simply that no-one knows it exists.
Traditional methods of promotion can be extremely expensive and there is no guarantee of success. You may have tried advertising on the Internet, e-mail marketing, radio advertising, local press advertising, poster or banner, even TV advertising, all without success.
The fascinating truth is that FREE promotion can be more effective than even the most expensive advertising. And, of course … it’s free. What am I talking about? It’s Public Relations, normally known as PR.
Over the last few years Malcolm has generated FREE advertising for his clients worth more than £200,000 – all through PR which cost them nothing.
In this book Malcolm outlines the principles behind PR, and goes into great detail about how to use it to dramatically increase your business sales and profits. It isn’t so hard once you know what you’re doing, and reading this book will give you a head start.
Give your sales and profits a massive boost using the techniques described in this book.
It’s all FREE … it’s PR.
How To Get Free PR For Your Business
Malcolm was Centre Manager for 4 years at the 02 Arena in London, and was a key player in the set up operation, and recognised by industry, government and community leaders for successfully managing large-scale retail & leisure entities. Providing advanced Entrepreneur solutions in fast-paced business settings
Seasoned and visionary experience in Improving and driving customers into YOUR business, Town or Shopping Centre. by holding quality events.
Malcolm Tilsed is a Strong Team Manager, Staff Trainer, Process Advocate, Creative Trouble-shooter and Change Agent in delivering unique enterprise solutions, motivating multi-discipline teams and completing complex projects within time- and market-sensitive constraints. Consistently meet project deadlines and exceed management expectations. Expert and experienced handling of a range of property and operational issues, local government interaction, press liaison and landlord/tenant relationships
Key attributes include:-
Retail Expert • Property Management
Marketing PR & Events • Board Level • Loss Accountability
National Rollout • Recrutment & Training • Event Expert
Multi-Site Operations • Safety Culture • Providing Health For Your Business
Safety Management • Management Consultancy • Business Planning • Shopping Centre Management • Retail Store Operations • Accredititation
Specialties: Events Expert, Retail Expert, Business/corporate planning vision & positioning, environment, objectives & key Issues, financial performance, marketing, leasing & rent reviews, sustainability objectives, commercialisation, property operations, corporate social responsibility, asset enhancement, people objectives.
Able to communicate at all levels within a business.
Formed a Shopmobility charity Scheme