How to Preview Your Book on LinkedIn

Preview Your Book on LinkedIn



Let’s go over how to Preview Your Book on LinkedIn
I noticed most authors are not using LinkedIn to preview their books. I don’t get it!
This is a free tool that allows you to get traffic, sell books, and get business from your books. If you have a fiction book you’ll grow your author platform.
Remember this: “Go to Facebook for Likes, Go to LinkedIn for Sales”. LinkedIn members are 2X more likely to buy your book or product than Facebook, Google+ and Twitter combined… Wow!
How do you do it? Don’t worry, I set up a sample for you to copy.  Just go to and see what I did.
You’ll find that I just pasted about 1,000 from my book “The Latino Vote: The Future of American Politics” and added some images I created in PowerPoint in five minutes. That is it. In the first five minutes I got an invitation to connect from a CNN Producer covering the election. I’ll send him a free book!
It’s very simple.
1. You Post an excerpt from your book. 500 to 1000 words.
2. Use graphics. Get them free online or make them in PowerPoint like me.
3. Enter the correct keywords at the end to be found (hashtags)
4. Include your book photo
5. Write an author biography
6. If your book is available, link to
7. If your book is not available, offer a free copy when it is done
After you do this come back to the Book and Writers group on LinkedIn and post your link inviting others to comment. This is “Marketing Karma”. If they help you, others will help them.  For one count me in for a like and a comment to boost your engagement!
Again, just copy what I did in this example:
Do this every week or at least twice per month. Just copy paste parts of your book.
Jorge Olson
Group Admin
Jorge Olson
****ABOUT ME****

I'm a polymath with a wide range of interests working on creating a large body of work in social business, literature, human behavior, mindfulness, & more.

Bestselling business author and globally recognized as an expert in beverages, consumer goods and Mexico Investment and M&A. The second edition of my book “Build Your Beverage Empire” will be out in 2015.


Working on Mergers and Acquisitions in Mexico and Latin-America for Hedge Funds and Investment Banking Firms.

M&A includes funding & helping them grow to the next step. My team is looking for companies in:
-Consumer Packaged Goods

If you’re looking for funding or to be part of a larger team or even to access the public markets contact me through LinkedIn to get the conversation started. I’ll be happy to go through several alternatives with you and your management team.


I have 15 years C-level experience in public and private companies in consumer goods, software, and distribution from VP of business development to COO and CEO in Germany, USA and Mexico.

Worked on hundreds of engagements with institutional investors, fortune companies and private enterprises on retail, consumer goods (especially beverages), and outlook for investing in Mexico through the public sector. Developed more than 1,000 consumer packed goods in various companies and sold products all over the USA and Mexico using traditional channels of distribution to convenience stores, supermarkets and foodservice.


Author of the books “Build Your Beverage Empire and “The Unselfish Guide to Self Promotion” and collaborated on Successonomics, Stand Apart, and “How Will My Products Sell in Mexico”. Currently working on two business books or Wholesale Distribution and Global Sales of Consumer Goods. I've in 70,000 words on my first science function novel - much harder than non-fiction!
1 Comment
  1. Andrew Kinane 2 years ago

    Excerpt from my book: Noah II, the End of the Rainbow

    Chapter 1 Tarta, Greece

    In the early morning, the salty mist rolled in off the ocean. Jon Annatolis scanned the houses for signs of life. He rose before dawn and walked in the cool morning air as he had for decades. In spite of his age he is considered an icon of democracy by many in the village for his efforts to save the republic in Greece during the dark days of the Cold War and his efforts to solve the financial crisis in modern Greece. He became a regular sight over the years, many people had come to think of him as part of the their own family. Some fifteen years ago, as a young woman was sitting in the sun, with her child in a stroller, he offered the baby girl a chocolate mint stick surprise, a village favorite. She accepted and gleefully called him, “Papa.” The name stuck. From that moment on, he was Papa Jon.
    A cool mist blew past Papa Jon’s face. It quickened his step, refreshed his spirit and added life to his morning walk. As his thoughts drifted to the coming day, the hollow echo of footsteps on the ancient cobblestone street snapped him back to the moment. He spun to face the approaching sound. A sneer on his face, two eyes full of anger and hate stared back at him. He recognized the dark eyes, but from where, from when?
    A black object shone in the man’s hand!
    A flash of light!
    Papa Jon started to speak, but the words never formed. He heard the loud explosion as a bullet tore into his body. An intense pain knotted his stomach and radiated outward. He gripped his chest. His knees buckled. The world turned black, as the sound of the retreating footsteps faded.
    Papa Jon’s oldest son, Fred, who lived nearby, heard a knock at his door. When he opened, a neighbor shouted, “Your father been shot!
    ”Fred ran to the scene. A priest, he knelt by his father’s body. He starred at him in disbelief. “No, no,” he sobbed. “Dear God, why?” Tears streamed down his face as he gave the Last Rites to his own father. As his father lay dying, Fred thought back to the very day when he first became a Catholic priest, never imagining he would be administering the last sacrament to his own father.
    Shortly, sirens blaring, the police responded to the shooting. Papa Jon was barely moving when they arrived. Dying, he turned to Fred, whispered in his ear; clenched both fists hit them together and died. After giving Fred a little time to recover from the shock,” the policeman asked Fred, “What did he say and what do you make of the clenched fists?”
    Fred bent back over his father, who lay there with his two hands still clenched. He said, “His last word was Susej. As for the clenched fists, my guess is that it’s a sign of conflict.
    Two days later they buried Papa Jon following a funeral mass held in the village church. A classic country church with two Greek columns at either side of a small entryway, it was complete with steeple, topped by a gold cross.
    Dave, Papa Jon’s younger son, gave the eulogy: “I am sure everyone in the village knew and loved my father. He fished in the Aegean Sea with many of you. His efforts to preserve democracy in Greece during his lifetime and especially during the early Cold War period are well known.
    Even though we disagreed about staying in Greece when I left for America, I still loved him. And let there be no doubt, I and my family are personally committed to pursuing his killer and bringing him to justice.”

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