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Jennie Ann Freiman MD is a physician, author, blogger, and founder of Oobroo Inc., a wellness company. She attended Barnard College and the Mount Sinai School Of Medicine, and after medical school, trained in Los Angeles and New York City. She spent the early part of her medical career on the teaching faculty of the New York Hospital-Cornell University Medical Center, followed by private practice. The SEEDS Plan is the culmination of a lifetime interest in preserving and maximizing cognition.